Zaakirah Alli won the 12-15 category in 2020. Photos: Toyota South Africa

Toyota South Africa Motors (TSAM) announced this week that the entries to the 15th annual Toyota Dream Car Art Contest are open. TSAM is inviting entries from children who are under the age of 15 years before the competition closes on the 31st of March 2021.

This contest is a Toyota initiative aimed at encouraging children to explore their creativity and transport their imagination beyond our physical confines.

The Toyota Dream Art Contest, which is for children under the age of 8 years, 8 to 11 years and 12 to 15-year-olds, aims to inspire budding young designers by inviting them to submit sketches of their favorite cars.

It is intended to create opportunities for children throughout the world to develop their interest in cars and help them feel the joy and importance of having a dream through drawing pictures of their dream cars. So, if your child loves drawing and relishes the opportunity to put pencil to paper, then this competition is for them.

The art contest was first held in 2004 in Japan and continues to be one of the largest international competitions that allow children to share their ideas about the future of cars while simultaneously encouraging them to pursue their dreams.

The contest was conceptualized by the Toyota President and CEO, Akio Toyoda, who wanted to create a platform to teach children to use the power of dreams and imagination while stimulating their interest in cars.

Sahasra Kalakonda was the 8-11 category winner in 2020.

“We firmly believe that the arts are a powerful mechanism of escape, hence the importance of the Dream Car Art Contest. We had concerns this year, just knowing that people are dealing with a lot more on their plates with the pandemic, and as such we hope that this competition will offer children a healthy outlet, even if it’s for a little while,” says Glenn Crompton, Vice President of Marketing at TSAM.

Children from all over the world are invited to share ideas about the future of mobility by drawing their dream cars. Toyota hopes that this activity will help nurture the creativity of the next generation of great inventors, thinkers and dreamers. The competition comprises the National and the World Contest. The National Contest is held in each participating country until March 2021.

Contestants stand a chance to win the following awards for all three categories:

• First place – PS5 to the value of R15 000 and WRC Game                

• Second place – Xbox One to the value of R7 000                      

• Third place – HP Laptop to the value of R5 000

• Fourth place – Tablet to the value of R3 000

• Fifth place – Gift Voucher to the value of R2 000.

There are also exciting prizes for participating schools. The school which submits the most valid entry forms stands a chance to win one of the following cash prizes:

First Prize: R15 000

Second Prize: R10 000

Third Prize: R5000

For details about the history of the contest, please refer to the Toyota Global website: http://www.toyota-global.com/events/dream_car_art_contest/

Entry forms and Terms and Conditions of the competition can be found on the Toyota SA website: www.toyota.co.za

Entries can be sent to: Sponsorships and Promotions, P.O Box 481, Bergvlei, 2012

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